What’s in a name? The story behind PayTo
Earlier this year, PayTo was revealed as the name for the NPP’s Mandated Payments Service – the new, digital way for merchants and businesses to initiate real-time payments from their customers’ bank accounts.
Hear Richard Curtis from FutureBrand discuss the process his organisation followed with NPP Australia to identify the PayTo moniker from a sea of possibilities. It’s a great listen for anyone who develops, names and markets products in the payments and financial services sectors.